After launching your blog, here are the next 10 things to do immediately:
- 1. Set up social media accounts
Go ahead to Twitter, Facebook, Instagram and set up your social media accounts and connect them to your blog.
On each social media account, fill out your profile and put your blog link in each social media account.
- 2. Set up email
Email is a crucial part of blogging. Unlike social media’s algorithm always changing, your email list is always yours. On Day 1 of launching your blog, you should have an email list. It’s easy to set up (and if you need help, contact the service provider’s customer support).
MailChimp is free for the first 2,000 subscriber. So sign up with it.
You can also create a brand email for your blog by using a free gmail account.
- 3. Branding
When you first set up your blog, you want to figure out your branding so you have a professional and cohesive look on your website.
An easy way to figure out your branding is to do a Google search on “branding”. You’ll find inspiration and ideas for your blog. This is exactly how I found my blog’s branding.
I make sure to use this branding all over my website, social media, and graphics to create a look people can recognize and remember.
You don’t have to hire someone for your graphics at this stage. Use Canva.com for your logo and cover pictures. Canva.com is free.
- 4. About Me page
If there’s one thing I’ve read that is 100% wrong in the blogging world, it’s that people don’t read your About Me page and you shouldn’t care about it.
This is not true. I know this because Google Analytics shows me how many people click on my about me page. It’s one of my most viewed pages and allows people to really get to know me. I’m incredibly transparent on my About Me page because I want people to really get to know me.
An About Me page is important because your readers get a chance to know you. This is the beginning of developing a relationship with your readers and creating trust.
- 5. Contact Me page
A Contact Me page is a must for any blog, yet most bloggers often overlook this. Brands and readers should be able to reach you easily. Your Contact Me page should stand out and be at the top of your blog.
There have been so many times I’ve tried contacting bloggers and couldn’t find contact information anywhere. This is such a shame because these bloggers are missing out on tons of opportunities and they don’t even realize it.
Terms and conditions refer to a set of rules between you and your readers, your website users.
A disclaimer is a notice which is placed on your website in an effort to limit your liability for the outcome of the use of your site. Nearly every website has one in place, and you should as well.
- 7. Set up Google Analytics
Google Analytics is an amazing free tool for bloggers. You get key insights from your blog such as demographic, # of page views per month, articles your audience is visiting the most, and a lot more.
This is really helpful because once you know what your audience likes to read, you can replicate it.
To set up Google Analytics for your website, click HERE.
It’s pretty easy to set up, but if you have trouble, there are a ton of YouTube tutorials that walk you step-by-step. You absolutely NEED Google Analytics, so don’t miss this step.
- 8. Get ready to sign up for Google Adsense:
You will sign up for an AdSense account when your new blog has at least 10 contents, posts that are high-quality, original.
By original, I mean posts that have not been published anywhere else on the internet with at least 300 words.
Google will not approve your Adsense application if they notice copyrighted contents from someone else’s site on your site.
The number of visitors to your new blog is not a factor of Google Adsense approval.
To set up Google Adsense for your website, click HERE.
- 9. Create a long-term strategy for your blog
What’s your long-term monetization strategy for your blog & business? Where are you going to start first with setting up your business?
Create a list of goals you want to complete by a certain date. This keeps you consistent and committed throughout your blogging journey, especially in the beginning.
Blogging requires strategy. It takes time. It takes patience.
Blogging means consistently improving your content to match exactly what your readers want to see.
And it will change your life 6 months from today!
- 10. Develop a winning content strategy
What’s a content strategy?
A content strategy is really just a plan of action for taking all the work and learnings you’ve already figured out up to this point—and translating them into real content that’ll be published on your blog over the coming weeks and months.
If you know the niche you’ll be blogging about and have a compelling reason to cover that topic…
If you know your ideal reader and what they’re looking for…
If you know the value you want to give them and your unique angle…
Then creating a content strategy is as easy as solving your readers most pressing challenges.
Better yet, having a content strategy will help you when you’re feeling unmotivated, when you don’t know what to write about, or in those difficult moments when you’re thinking about giving up on your blog.
Here are 4 steps to putting together a winning content strategy (that’ll generate traffic)
First up… you’ve gotta know where you want to go before you can ever get there.
- 1. Define the primary goal for your blog.
What do you want to achieve with your blog?
Remember, if your primary goal is to make a ton of money immediately, blogging isn’t going to be for you. It’ll take time to build a readership, grow with and serve them in a way that eventually creates the right opportunities to monetize that readership.
Back to your primary goal…
Is it to drive traffic and start conversations with readers?
To get people to sign up for your email newsletter?
To get them to download a book you wrote or some other resource?
This goal might (will) change as your blog grows over time, but when you’re just getting started…
Today, your goal should be to drive traffic and start conversations with your early readers.
You want to build relationships with the people who resonate with your writing—even if that’s just 1 or 2 people today.
Still, establishing this first primary goal is crucial. All other decisions you make when it comes to your blog will stem from this one.
- 2. Get to know your readers (and where they spend their time).
Your readers determine whether or not your blog will be successful.
And to write for them, you need to really understand them. It’s useful to do a bit of research around the audience you’re writing for.
To start, you want to think about the demographics and psychographics of your ideal audience:
Demographics: The quantitative traits of your readers. Think of their age, gender, location, job title, etc…
Psychographics: The more “unmeasurable” traits like what do they value, what are their interests, attitude, and belief systems.
Once you’ve written down these qualities, you can start to come up with an audience persona—a fictionalized version of your ideal reader.
So, you might say that you’re starting a cooking blog for Sarah, a 30–40-year-old full time working mom in Lagos who values easy to make nourishing meals for her family.
Now, the next question is: Where does Sarah spend her time online?
Is she searching for recipes on Google or Pinterest?
Is she a heavy Facebook user or does she prefer niche community sites and forums?
Does she comment on other cooking sites or is she consuming content just to read?
The goal of your blog is to create value for your Sarah.
BUT… you can’t do that until you know who your ideal reader is and where they spend their time.
If you’re not totally sure, it’s fine if you have more than one ideal reader. But, it’s important to make sure that your personas aren’t too broad (as your readers might not know that you’re writing for them right away).
- 3. Decide on your core content categories.
When it comes to deciding what you’ll write about, it’s good to have a few guiding categories that you can refer back to.
I like to call these content pillars, as they’re the foundation that holds up the rest of your blog.
Having a few set pillars like this helps keep your blog focused. It also gives you a lense and a voice that you can write from. For example, if you’re starting a personal finance blog, your pillars might be:
Personal finance tips and tricks
Interviews and stories from people who’ve found financial independence
Your take on important financial industry news
The basics of personal finance
How to pay off your debt quickly
Each of these pillars can have 10s if not 100s of blog posts to be written under them.
But they also all work together to show that you’re a thought leader in your niche.
- 4. Brainstorm blog post ideas and do keyword research.
By this point your content strategy will answer who you’re writing for and which topics you’re going to cover.
But what about the actual posts you’re going to write? The good news is you can honestly write whatever you want!
This is your blog after all… and it’s your platform to speak and share with the world.
I’d imagine you probably have a few ideas for posts you want to write about already.
Remember, it’s always better to start small and grow consistently. So if you don’t have a ton of content ideas at this stage, don’t worry.
Focus on the ones you do have.
Do some poking around at what other bloggers or brands in your niche have covered to see what their (similar) audience resonates most with. Draw ideas from those learnings.
You’ll learn more about your audience, your process, and what works well as you write and publish more.
And lastly, don’t forget to have fun and be interesting!
If you picked a niche that you care about, remember why you care about it. People want to hear your voice and get your unique take on things.
That’s how your blog and your content will stand out in the end.